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A flexible digital marketing solution

Add Smithy to your existing brand website, use the platform to create a stand-alone digital destination or mobile app, or deploy it as a kiosk application to support showroom and retail sales.

Turnkey hosting services available

Host your configurator with Smithy to seamlessly gain access to a dedicated, isolated infrastructure that is high-availability and dynamically grows based on site traffic patterns.

Complete integration with existing systems

No need to scrap any existing systems you may have in place. Smithy can be customized to integrate with Salesforce or any ERP, CRM, or custom legacy system.

Smithy platform features and customization options

User interface

From minimal customization featuring your logo & colors to a customized look & feel designed just for your brand, Smithy has the user interface options to meet your needs and budget.


Smithy is designed to make the best use of your product imagery assets with a full range of capabilities, including virtual ‘magnifying glass’  for zoom, feature imagery, gallery, animated GIFs, and in-preview video or animation, and more.

Shopper decision aids

Smithy is designed to boost shopper confidence and make it easy to buy. As your shopper configures his or her product, the feature image and price are updated accordingly. Additional features include promoted configuration suggestions, financing calculator, shopping cart saved for later, and more.

Contact and locator

From a simple contact form to retailer locator based on zip code or SKU lookup, Smithy ensures you have everything you need to help move your shopper along on the purchase journey.

Saved configurations

Shoppers get a unique code to recall saved builds anytime, a downloadable summary, and a link for easy emailing or sharing on social platforms.

Configuration rules engine

The Smithy rules engine makes sure that the product shoppers configure is a product you can actually supply. No matter the level of complexity – from super simple with few rules about feature selections to highly complex with mandatory inclusions, packages, or exclusions – built-in logic gets it right.


Whether your product builder will be standalone, integrated via API for ERP or CRM platforms, or needs custom integrations with non-API or other legacy systems, Smithy can be adapted to your digital marketing strategy.


Get insights to drive your business built-in from the start, including Google Analytics or Adobe Omniture. You can even upgrade to an automated weekly analytics report, customized to your needs and sent directly to your digital marketing team as often as you choose.

Search engine optimization

Smithy’s built-in SEO features get your product front and center on search with product page indexing, header tagging, Open Graph meta tags, freshened product content, and more.

Limitless customizations

Unlike plug-ins and eCommerce platform extensions, Smithy can be customized to suit any goal. Whether you need a “Fit Finder” guided selection, side-by-side comparison tool, customized experience based on entry point, flawless integration with other platforms, or something else, Smithy can be customized for you.