On the web, as a mobile application, in the showroom, and anywhere else that you want buyers to see and play with options in order to build their final product.
Sales teams love using Smithy configurators to learn about the breadth of feasible product combinations. Sales reps rely on it during consultation with showroom customers to help with selections and pricing. Smithy acts as a CPQ (configure, price, quote) system in B2B sales environments.