Roush Performance wanted a more immersive digital experience for website visitors, and this custom configurator delivered. The custom configurator solution matches pace with the excitement of the high-performance vehicles it showcases. Visitors quickly find models, select colors, accents, packages, and accessories, then zoom to the finish to make contact with a local dealer who closes the deal in far less time than before. A kiosk version created for tablets in dealer showrooms and trade shows adds an omnichannel experience to the brand’s digital playbook. Photorealistic rendering and front to rear views create share-worthy build summaries and keep shoppers coming back for more.